{"id":442,"date":"2013-06-12T04:39:55","date_gmt":"2013-06-12T04:39:55","guid":{"rendered":"https:\/\/meincorporated.me\/?p=442"},"modified":"2013-06-12T04:39:55","modified_gmt":"2013-06-12T04:39:55","slug":"the-start-up-of-you","status":"publish","type":"post","link":"https:\/\/meincorporated.me\/?p=442","title":{"rendered":"The Start-Up of You"},"content":{"rendered":"

Thomas L. Friedman, link to article<\/a><\/p>\n

The rise in the unemployment rate last month to 9.2 percent has Democrats and Republicans reliably falling back on their respective cure-alls. It is evidence for liberals that we need more stimulus and for conservatives that we need more tax cuts to increase demand. I am sure there is truth in both, but I do not believe they are the whole story. I think something else, something new \u2014 something that will require our kids not so much to find their next job as to invent their next job \u2014 is also influencing today\u2019s job market more than people realize.<\/p>\n

\n

Look at the news these days from the most dynamic sector of the U.S. economy \u2014 Silicon Valley. Facebook is now valued near $100 billion, Twitter at $8 billion, Groupon at $30 billion, Zynga at $20 billion and LinkedIn at $8 billion. These are the fastest-growing Internet\/social networking companies in the world, and here\u2019s what\u2019s scary: You could easily fit all their employees together into the 20,000 seats in Madison Square Garden, and still have room for grandma. They just don\u2019t employ a lot of people, relative to their valuations, and while they\u2019re all hiring today, they are largely looking for talented engineers.<\/p>\n

Indeed, what is most striking when you talk to employers today is how many of them have used the pressure of the recession to become even more productive by deploying more automation technologies, software, outsourcing, robotics \u2014 anything they can use to make better products with reduced head count and health care and pension liabilities. That is not going to change. And while many of them are hiring, they are increasingly picky. They are all looking for the same kind of people \u2014 people who not only have the critical thinking skills to do the value-adding jobs that technology can\u2019t, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever.<\/p>\n

Today\u2019s college grads need to be aware that the rising trend in Silicon Valley is to evaluate employees\u00a0every quarter<\/em>, not annually. Because the merger of globalization and the I.T. revolution means new products are being phased in and out so fast that companies cannot afford to wait until the end of the year to figure out whether a team leader is doing a good job.<\/p>\n

Whatever you may be thinking when you apply for a job today, you can be sure the employer is asking this: Can this person add value every hour, every day \u2014 more than a worker in India, a robot or a computer? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today\u2019s hyperconnected world, more and more companies cannot and will not hire people who don\u2019t fulfill those criteria.<\/p>\n

But you would never know that from listening to the debate in Washington, where some Democrats still tend to talk about job creation as if it\u2019s the 1960s and some Republicans as if it\u2019s the 1980s. But this is not your parents\u2019 job market.<\/p>\n

This is precisely why LinkedIn\u2019s founder, Reid Garrett Hoffman, one of the premier starter-uppers in Silicon Valley \u2014 besides co-founding LinkedIn, he is on the board of Zynga, was an early investor in Facebook and sits on the board of Mozilla \u2014 has a book coming out after New Year called \u201cThe Start-Up of You,\u201d co-authored with Ben Casnocha. Its subtitle could easily be: \u201cHey, recent graduates! Hey, 35-year-old midcareer professional! Here\u2019s how you build your career today.\u201d<\/p>\n

Hoffman argues that professionals need an entirely new mind-set and skill set to compete. \u201cThe old paradigm of climb up a stable career ladder is dead and gone,\u201d he said to me. \u201cNo career is a sure thing anymore. The uncertain, rapidly changing conditions in which entrepreneurs start companies is what it\u2019s now like for all of us fashioning a career. Therefore you should approach career strategy the same way an entrepreneur approaches starting a business.\u201d<\/p>\n

To begin with, Hoffman says, that means ditching a grand life plan. Entrepreneurs don\u2019t write a 100-page business plan and execute it one time; they\u2019re always experimenting and adapting based on what they learn.<\/p>\n

It also means using your network to pull in information and intelligence about where the growth opportunities are \u2014 and then investing in yourself to build skills that will allow you to take advantage of those opportunities. Hoffman adds: \u201cYou can\u2019t just say, \u2018I have a college degree, I have a right to a job, now someone else should figure out how to hire and train me.\u2019\u00a0\u201d You have to know which industries are working and what is happening inside them and then \u201cfind a way to add value in a way no one else can. For entrepreneurs it\u2019s differentiate or die \u2014 that now goes for all of us.\u201d<\/p>\n

Finally, you have to strengthen the muscles of resilience. \u201cYou may have seen the news that [the] online radio service Pandora went public the other week,\u201d Hoffman said. \u201cWhat\u2019s lesser known is that in the early days [the founder] pitched his idea more than 300 times to V.C.\u2019s with no luck.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Thomas L. Friedman, link to article The rise in the unemployment rate last month to 9.2 percent has Democrats and Republicans reliably falling back on their respective cure-alls. It is evidence for liberals that we need more stimulus and for conservatives that we need more tax cuts to increase demand. I am sure there is … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[19],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-lifelong-learning","tag-start-up-of-you"],"yoast_head":"\nThe Start-Up of You<\/title>\n<meta name=\"description\" content=\"The rise in the unemployment rate last month to 9.2 percent has Democrats and Republicans reliably falling back on their respective cure-alls. It is evidence for liberals that we need more stimulus and for conservatives that we need more tax cuts to increase demand. I am sure there is truth in both, but I do not believe they are the whole story. I think something else, something new \u2014 something that will require our kids not so much to find their next\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meincorporated.me\/?p=442\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edward Abeyta, Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/meincorporated.me\\\/?p=442#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/?p=442\"},\"author\":{\"name\":\"Edward Abeyta, Ph.D.\",\"@id\":\"https:\\\/\\\/meincorporated.me\\\/#\\\/schema\\\/person\\\/8410d1c02aedb4c5fefd541700645367\"},\"headline\":\"The Start-Up of You\",\"datePublished\":\"2013-06-12T04:39:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/?p=442\"},\"wordCount\":905,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/#\\\/schema\\\/person\\\/8410d1c02aedb4c5fefd541700645367\"},\"keywords\":[\"start up of you\"],\"articleSection\":[\"lifelong learning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/meincorporated.me\\\/?p=442#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/meincorporated.me\\\/?p=442\",\"url\":\"https:\\\/\\\/meincorporated.me\\\/?p=442\",\"name\":\"The Start-Up of You\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/#website\"},\"datePublished\":\"2013-06-12T04:39:55+00:00\",\"description\":\"The rise in the unemployment rate last month to 9.2 percent has Democrats and Republicans reliably falling back on their respective cure-alls. It is evidence for liberals that we need more stimulus and for conservatives that we need more tax cuts to increase demand. I am sure there is truth in both, but I do not believe they are the whole story. I think something else, something new \u2014 something that will require our kids not so much to find their next\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/?p=442#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/meincorporated.me\\\/?p=442\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/meincorporated.me\\\/?p=442#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/meincorporated.me\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Start-Up of You\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/meincorporated.me\\\/#website\",\"url\":\"https:\\\/\\\/meincorporated.me\\\/\",\"name\":\"Me Incorporated\",\"description\":\"Career Planning for the 21st Century\",\"publisher\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/#\\\/schema\\\/person\\\/8410d1c02aedb4c5fefd541700645367\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/meincorporated.me\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/meincorporated.me\\\/#\\\/schema\\\/person\\\/8410d1c02aedb4c5fefd541700645367\",\"name\":\"Edward Abeyta, Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/meincorporated.me\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ed-mug.jpg\",\"url\":\"https:\\\/\\\/meincorporated.me\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ed-mug.jpg\",\"contentUrl\":\"https:\\\/\\\/meincorporated.me\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ed-mug.jpg\",\"width\":1024,\"height\":1536,\"caption\":\"Edward Abeyta, Ph.D.\"},\"logo\":{\"@id\":\"https:\\\/\\\/meincorporated.me\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ed-mug.jpg\"},\"description\":\"Edward L. Abeyta, PhD, serves as the Associate Dean for Education and Community Outreach at the UC San Diego Division of Extended Studies, specializing in learning across the lifespan and the linkage among education, workforce development, and diverse communities across the globe. Serving learners from precollege to retirement, Abeyta has dedicated his life to transforming education and empowering individuals to reach their full potential. With an unwavering commitment to innovation and access, he has made significant contributions to the academic community as an educator, author, public speaker, administrator, and advocate. His commitment to empowering others extends beyond the classroom and administrative office. Abeyta is an education innovator who actively participates in binational community initiatives to create opportunities for underserved populations. His dedication to philanthropy has led him to support organizations focused on access, education, mentorship, and economic mobility, further solidifying his role as a catalyst for positive change. Abeyta has been recognized by UC San Diego, the UC Office of the President, and the California Office of the Governor for his involvement in staff diversity and development initiatives and as a leader in donor stewardship. He serves on various community advisory boards and is a founding trustee of Urban Discovery Schools in San Diego, where he currently serves as the president of the UDA Foundation. He has a BA from the University of New Mexico, an MA from the University of San Diego, and a PhD in Postsecondary Adult Education from Capella University. He served as the Staff Advisor to the University of California Regents from 2008\u20132010.\",\"sameAs\":[\"http:\\\/\\\/www.universityofcalifornia.edu\\\/staffadvisors\\\/edwardabeyta.html\",\"https:\\\/\\\/www.facebook.com\\\/ed.abeyta\",\"https:\\\/\\\/www.instagram.com\\\/abeytaed\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/edward-abeyta-b18525349\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/meincorporated_me\"],\"url\":\"https:\\\/\\\/meincorporated.me\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Start-Up of You","description":"The rise in the unemployment rate last month to 9.2 percent has Democrats and Republicans reliably falling back on their respective cure-alls. It is evidence for liberals that we need more stimulus and for conservatives that we need more tax cuts to increase demand. I am sure there is truth in both, but I do not believe they are the whole story. I think something else, something new \u2014 something that will require our kids not so much to find their next","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meincorporated.me\/?p=442","twitter_misc":{"Written by":"Edward Abeyta, Ph.D.","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/meincorporated.me\/?p=442#article","isPartOf":{"@id":"https:\/\/meincorporated.me\/?p=442"},"author":{"name":"Edward Abeyta, Ph.D.","@id":"https:\/\/meincorporated.me\/#\/schema\/person\/8410d1c02aedb4c5fefd541700645367"},"headline":"The Start-Up of You","datePublished":"2013-06-12T04:39:55+00:00","mainEntityOfPage":{"@id":"https:\/\/meincorporated.me\/?p=442"},"wordCount":905,"commentCount":0,"publisher":{"@id":"https:\/\/meincorporated.me\/#\/schema\/person\/8410d1c02aedb4c5fefd541700645367"},"keywords":["start up of you"],"articleSection":["lifelong learning"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/meincorporated.me\/?p=442#respond"]}]},{"@type":"WebPage","@id":"https:\/\/meincorporated.me\/?p=442","url":"https:\/\/meincorporated.me\/?p=442","name":"The Start-Up of You","isPartOf":{"@id":"https:\/\/meincorporated.me\/#website"},"datePublished":"2013-06-12T04:39:55+00:00","description":"The rise in the unemployment rate last month to 9.2 percent has Democrats and Republicans reliably falling back on their respective cure-alls. It is evidence for liberals that we need more stimulus and for conservatives that we need more tax cuts to increase demand. I am sure there is truth in both, but I do not believe they are the whole story. I think something else, something new \u2014 something that will require our kids not so much to find their next","breadcrumb":{"@id":"https:\/\/meincorporated.me\/?p=442#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meincorporated.me\/?p=442"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/meincorporated.me\/?p=442#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/meincorporated.me\/"},{"@type":"ListItem","position":2,"name":"The Start-Up of You"}]},{"@type":"WebSite","@id":"https:\/\/meincorporated.me\/#website","url":"https:\/\/meincorporated.me\/","name":"Me Incorporated","description":"Career Planning for the 21st Century","publisher":{"@id":"https:\/\/meincorporated.me\/#\/schema\/person\/8410d1c02aedb4c5fefd541700645367"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meincorporated.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/meincorporated.me\/#\/schema\/person\/8410d1c02aedb4c5fefd541700645367","name":"Edward Abeyta, Ph.D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meincorporated.me\/wp-content\/uploads\/2024\/09\/ed-mug.jpg","url":"https:\/\/meincorporated.me\/wp-content\/uploads\/2024\/09\/ed-mug.jpg","contentUrl":"https:\/\/meincorporated.me\/wp-content\/uploads\/2024\/09\/ed-mug.jpg","width":1024,"height":1536,"caption":"Edward Abeyta, Ph.D."},"logo":{"@id":"https:\/\/meincorporated.me\/wp-content\/uploads\/2024\/09\/ed-mug.jpg"},"description":"Edward L. Abeyta, PhD, serves as the Associate Dean for Education and Community Outreach at the UC San Diego Division of Extended Studies, specializing in learning across the lifespan and the linkage among education, workforce development, and diverse communities across the globe. Serving learners from precollege to retirement, Abeyta has dedicated his life to transforming education and empowering individuals to reach their full potential. With an unwavering commitment to innovation and access, he has made significant contributions to the academic community as an educator, author, public speaker, administrator, and advocate. His commitment to empowering others extends beyond the classroom and administrative office. Abeyta is an education innovator who actively participates in binational community initiatives to create opportunities for underserved populations. His dedication to philanthropy has led him to support organizations focused on access, education, mentorship, and economic mobility, further solidifying his role as a catalyst for positive change. Abeyta has been recognized by UC San Diego, the UC Office of the President, and the California Office of the Governor for his involvement in staff diversity and development initiatives and as a leader in donor stewardship. He serves on various community advisory boards and is a founding trustee of Urban Discovery Schools in San Diego, where he currently serves as the president of the UDA Foundation. He has a BA from the University of New Mexico, an MA from the University of San Diego, and a PhD in Postsecondary Adult Education from Capella University. He served as the Staff Advisor to the University of California Regents from 2008\u20132010.","sameAs":["http:\/\/www.universityofcalifornia.edu\/staffadvisors\/edwardabeyta.html","https:\/\/www.facebook.com\/ed.abeyta","https:\/\/www.instagram.com\/abeytaed\/","https:\/\/www.linkedin.com\/in\/edward-abeyta-b18525349\/","https:\/\/www.pinterest.com\/meincorporated_me"],"url":"https:\/\/meincorporated.me\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3G1mh-78","_links":{"self":[{"href":"https:\/\/meincorporated.me\/index.php?rest_route=\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meincorporated.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meincorporated.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meincorporated.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meincorporated.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=442"}],"version-history":[{"count":2,"href":"https:\/\/meincorporated.me\/index.php?rest_route=\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":444,"href":"https:\/\/meincorporated.me\/index.php?rest_route=\/wp\/v2\/posts\/442\/revisions\/444"}],"wp:attachment":[{"href":"https:\/\/meincorporated.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meincorporated.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meincorporated.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}